More than our products, more than our brand, Noona is at its core a group of people.

A group of diverse, unique individuals working together on a shared mission:

<aside> 👉 Help locals everywhere build meaningful business relationships


This last word, relationships, is especially important to us.

Human beings are social animals, which means that we feel best, and we do our best work, in tribes and teams.

But as everyone knows it's not a given for a group of diverse, unique individuals to be able to work together effortlessly in such a way that the whole is greater than the sum of its parts.

Historically, when such groups emerge, it's because of shared values and principles that influence both behaviour and emotions. The difference between a random group of people and a tribe, a great team, or even a family, is a shared purpose and a feeling that everyone has each other's back.

If you are reading this, you most likely work at Noona, which means you are both talented and unique. The same goes for all the people you work with.

But despite our uniqueness and all of our differences we are able to work as one, because we all share the same values and try our best to act in accordance with the Noona Way: